Peets Menu

This project captured the essence of Peet’s new bistro-style menu — a collection built around simplicity, warmth, and balance. The creative direction focused on an earthy, minimal aesthetic that reflected the brand’s grounded sophistication.

Using subtle shades of terracotta, soft coffee hues, and restrained propping, the compositions conveyed a natural, effortless sense of comfort. The lighting and textures were intentionally modern yet organic, creating visuals that feel both refined and inviting.

This understated approach mirrors the evolving design language of Saudi Arabia’s contemporary café and bistro culture, where minimalism and authenticity increasingly define premium brand experiences.