رج، خشخشة، وتدحرج!

This project was a vibrant exploration of color, contrast, and freshness — a celebration of summer through a series of bright, refreshing beverages. The creative direction embraced bold pop tones and punchy contrasts, using vivid fruits and layered compositions to capture the season’s energy.

The challenge was to make each drink the visual centerpiece while surrounded by an abundance of color. For most, complementary tones created balance and focus, while for the mango-pineapple blend, a tone-on-tone palette added a sophisticated harmony. The blue spirulina proved the most intricate, reflecting every hue around it — a test in precision and patience.

Working alongside stylist Mary Kei, the team also developed a series of luscious summer shakes, focusing on texture and composition to create visual appeal even in the absence of strong color. The result is a collection that reflects the modern beverage aesthetic admired by Saudi Arabia’s café and F&B scene — refreshing, stylish, and full of life.