موتشي موتشي

This project celebrated Moishi’s signature Japanese mochi — delicate, hand-crafted ice cream treats wrapped in soft rice dough. The creative direction centered around summer freshness and pastel tones, reflecting the brand’s playful yet refined identity.

Each frame was designed to evoke lightness, color, and joy — highlighting the textures and charm of these bite-sized Japanese desserts. The soft, airy palette perfectly complemented the brand’s modern aesthetic and translated beautifully into clean, inviting visuals.

As Moishi continues to expand across the region, this project captures the visual language admired by Saudi Arabia’s premium dessert and café scene — a harmony of minimalism, elegance, and irresistible flavor.